Under the glow of the arena lights inside Madison Square Garden, with dust still hanging in the air like the memory of a rough ride, the Carolina Cowboys stood tall. The PBR Teams Championship Buckle presentation wasn’t just a celebration, but it was a victory lap carved from grit, adrenaline, and a season that pushed the Cowboys to the edge and demanded they climb back in the chute anyway.
In January, the Cowboys gathered in New York City to receive their championship buckles after clinching the 2025 PBR Teams Championship title two months prior, closing the book on a year defined by tenacity and teamwork. As a proud premier sponsor, POET stood alongside the riders, recognizing the relentless spirit that mirrors the company’s own.
The air was electric as the riders stepped up to claim their buckles. A small piece of metal that carries the weight of countless eight-second battles.
“The momentum that took us to the championship started with the standards we set from day one,” said Jerome Davis, Head Coach of the Carolina Cowboys. “This group bought in early, and that brotherhood showed every time a guy nodded his head and went to work. Every man gave everything he had, not for himself, but for the team. That’s who we are.”
Looking ahead to 2026, the team knows the bulls won’t get any easier, but that evening inside the World’s Most Famous Arena was their night to take it all in, hold their championship buckles high, and savor the grit it took to ride their way into history.
