POET launched a national advertising campaign today aimed at highlighting the hard work done by Americans to wean our nation off foreign oil through the production of clean, homegrown ethanol.

The campaign includes three ads, each representing a different aspect of ethanol production. A farmer, a scientist and a plant manager recite free-verse poetry explaining their role in helping solve our nation’s fuel crisis.

The ads refer to the inspiration for POET’s name: ordinary people using common ingredients and creativity to create something powerful and beautiful. The farmer uses sun and rain to produce crops for food and fuel. The scientist makes fuel out of waste. And the plant manager creates jobs here in America. They were shot in New York at locations including Times Square.

“POET and the ethanol industry as a whole have a great story to tell,” said Greg Breukelman, POET Senior Vice President of Communications. “It’s time we took our message to a broader audience, and this campaign allows us to do that.”

The ads air on Fox News, MSNBC, CNBC, NBC, CNN and HLN. They were designed by 3 Advertising out of Albuquerque, N.M. Director was Philip Andelman, and Director of Photography was John Perez.


View the ads online at POET TV and vote for your favorite on POET’s Facebook page.

About POET
POET, the largest ethanol producer in the world, is a leader in biorefining through its efficient, vertically integrated approach to production. The 22-year-old company produces more than 1.6 billion gallons of ethanol annually from 26 production facilities nationwide. POET recently started up a pilot-scale cellulosic ethanol plant, which uses corn cobs as feedstock, and will commercialize the process in Emmetsburg, Iowa. For more information, visit http://www.poet.com.

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